• Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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Our Products

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

Making you look good, makes us look good!

Evergreen Printing and Graphics has been serving businesses and individuals like you all around Snohomish County since 1979!! Locally owned and operated, customer service is our top priority. If you're looking for a top-quality custom printer, look no further. We'll work with you every step of the way as part of our unwavering commitment to exceed your expectations.

From banners and business cards to posters and postcards, our printing experts are ready to turn your project into a thing of beauty.

Recent Work

  • All Products

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • From campaign signs to birthday or birth announcements, we'll help you create the yard signs you need with curb appeal everyone will be talking about. Get your message out there in a quick, affordable way.

  • It's not over till it's over. In fact, the final step of a print project may be the most important. We'll make sure your project gets wrapped up with the most appropriate finishing and bindery methods available.

  • See your ideas come to life when you collaborate with our experienced graphic designers. Our artists will work with you to create the perfect design for whatever you need, from banners to brochures.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

  • This is our forte: top quality print jobs, done right and right on time. It's what we do best, and we're excited to do it for you—and you can put that in print.

July 6, 2021

6 Steps to Build Customer Personas (And Why Your Business Needs Them!)

In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in. Developing personas for your audience can help determine how best to reach your current and potential customers. Not sure where to start? Check out the simple six-step process below. 

 

1. Get to Know Your Customers

It all starts with what you know. Consider what kind of demographics or identifiers you already collect about your customers. Types of information that may be helpful include age, gender, interests, past purchases, types of purchases and more. Consider what data you already have and what might be useful to help you understand your customers.

 

2. Ask Questions

There will undoubtedly be gaps with the data you do have. Or, maybe you aren’t collecting any data yet at all! Consider sending out an optional survey to your customers letting them know that you’re trying to better understand them and their needs. This is an excellent way to get some of the information you may be lacking. Ask for their demographics, what they feel is missing from your offerings or things that they currently love. 

 

3. Group Your Customers

Now it’s time to synthesize your data! Some themes may begin to emerge. For example, maybe your customer base is largely male or female and in a certain age range. Or, maybe you realize that customers go crazy over one type of product and another has been left sitting on your shelves. 

 

4. Give Your Groups a Personality

What brands do your customers enjoy? What are their hobbies? Of course, you can’t definitively say that ALL customers will love those same things or fit specifically into one persona. However, you should be able to identify general themes. Give your personas a name and make them as real as possible. This will help you as you move forward and start to communicate with your persona types. 

 

5. Identify Communication Styles

Different personas will have different preferences for how you communicate with them. For example, Steve could be a busy on-the-go dad, so he prefers to get text messages since you never know where he’ll be, and he often doesn’t have time to check email. On the other hand, Sarah could be a businesswoman who is constantly checking her email while in meetings and prefers for your business to send her updates via email during the workday. There are so many possibilities and combinations. One persona type may prefer multiple modes of communication and marketing, so make sure to include everything you can think of!

 

6. Update Regularly

As marketers, our work is never done. As times change, so will your personas. New products or services may spur a brand new type of customer who is suddenly interested in your offerings. As your brand evolves, you may lose certain persona types and gain others. That’s why it’s important to keep a pulse on your audience base at all times. The more you know, the easier it will be to communicate with your customers.

 

How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy. Use these personas to educate new team members and to make informed decisions about your marketing moving forward!

  • Claudia McClain, McClain Insurance
    Claudia McClain, McClain Insurance

    Responsive and friendly service, quick turnaround, quality printing! What else would anyone want in a local print shop? And, Evergreen Printing provides outstanding mailing services as well. A few computer clicks and my newsletter is on it's way to Mike and his team. A few days later, my clients have received their newsletter. What could be simpler?!

  • Kevin Tran
    Kevin Tran

    Excellent service and quick to get my photos printed so that I could work on a project that was due soon. High quality colors on high quality paper. I plan on using their services again for any future prints!

  • Sandra Hoyer

    Wonderful high-quality color printing! I've gone twice to have invitations printed, and Evergreen never disappoints! The customer service is always fantastic. I recommend it to anyone looking for a trustworthy and reliable printing service.

  • Sam Latimer

    Awesome service from Mike, and a quick turnaround!!

  • Ruhia Crumbaugh

    Just stopped in print a few things off a zip drive, awesome service, super nice guy, extremely good pricing, highly recommend

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.